Ebay fined for selling fake louis vuitton goods A paris court has ordered the online auctioneer ebay to pay 40 million euros in damages to louis vuitton for selling fake luxury goods online. The commercial court ruled in favour of six lvmh brands which accused ebay of putting on sale fake handbags, clothes and other luxury goods and of illicit sales of perfumes in a case that began a year and a half ago. Ebay, the world's biggest online auctioneer, was ordered to pay 19.28 million euros to LVMH and 17.3 million euros to its sister company Christian Dior Couture for damage to their brand images and causing moral harm. The court barred ebay, which said it will appeal against the ruling, from advertising the cosmetic or perfume brands on its website. Lvmh had argued that ebay had failed to do enough to prevent the sale of counterfeit copies of their goods and that it did not have legal permission to sell its authentic products. The ruling came amid a flurry of legal action against the online giant, which claims Louis Vuitton Belts to have some 84 million active users in 39 markets worldwide. Earlier this month, ebay was convicted by a french court of selling counterfeit goods and ordered to pay 20, 000 euros in damages to french luxury group hermes. The court ruling, which marked a first in france, found ebay directly responsible for the sale on its website of three hermes bags including two fakes, for a total of 3, 000 euros. France's traditional auctioneers took legal action against the online auctioneer in december, Louis Vuitton Outlet UK accusing it of encouraging trade in pirated and stolen goods. A council representing the auction industry also accuses the internet trader of breaking a french 2000 law that requires all auctioneers to be approved by the state. According to ebay the total value of Louis Vuitton Handbags Sale items sold on its trading platforms in 2007 was nearly $us60 billion.